Job role includes

• Plan, create, schedule and publish useful, on-brand content across relevant social channels.
• Support SEO, PPC, paid social, organic social, content marketing and email campaigns.
• Use Google Ads and relevant Google tools, including Analytics, Merchant Center and Search Console, to support
  campaigns, product visibility and performance reporting.
• Monitor core commercial and marketing measures such as traffic, engagement, conversion, return on ad spend, revenue,
  margin and average order value; explain what the numbers suggest and recommend next steps.
• Research and contact suitable influencers, creators, clubs and community partners; maintain professional outreach and
  follow-up.
• Create simple graphics and campaign assets using Adobe Creative Suite and/or Canva.
• Capture basic product photography and short-form photo/video content, then complete straightforward editing, resizing,
  captioning and preparation for web or social use.
• Develop confident, practical use of AI systems and large language models such as ChatGPT and Claude across marketing,
  research, outreach, ecommerce, analysis, drafting and day-to-day workflow improvement.
• Explore how AI can improve the quality, consistency and scale of the company's outreach while preserving an authentic
  brand voice and appropriate human judgement.
• Treat AI output as a working draft rather than an unquestioned source: verify facts, prices, product details, claims,
  calculations, tone, copyright considerations and suitability before use or publication.
• Build transferable AI literacy as an important part of future professional development within marketing and the wider industry.
• Maintain accurate, attractive product listings, collections, pricing, images and promotional content on Shopify and related
  website systems.
• Support onsite merchandising, landing pages, product launches, basic website updates and conversion improvements.
• Check product information carefully and help identify broken links, stock discrepancies or customer journey issues.
• Picking, packing and dispatching online orders is a core, regular responsibility of this role - not an occasional extra. You must
  work accurately, protect products appropriately, select and apply the correct paperwork or labels, meet collection cut-offs and
  raise stock, address or order issues promptly.
• Welcome customers, understand their needs and provide friendly, knowledgeable product guidance and appropriate
  recommendations.
• Operate the till/POS, process cash and card payments accurately, and handle routine customer enquiries, returns or issues
  in line with company policy.
• Answer telephone, email and online enquiries where required and maintain professional communication throughout.
• Build trust with newcomers, established players, parents, collectors and event participants while helping create an inclusive
  store environment.
• Handle the buying and trading-in of cards with customers, following all company authorisation, identification, record-keeping
  and transaction processes.
• Assess card condition consistently and use approved company systems, market data and processes to research pricing and
  valuation; escalate unusual, high-value or uncertain items.
• Explain offers and transactions clearly and professionally without making unauthorised commitments.
• Sort, catalogue, organise, sleeve, protect and store cards accurately, maintaining security and traceability.
• Support singles inventory, stock updates, presentation and fulfilment while treating customer property and high-value stock
  with care.