Digital Business Services Placement with EssenceMediaCom
Our Analytics & Insights and Data & Tech disciplines sit at the heart of our media agency, helping our clients to understand and maximise the impact of their marketing activity on their business. We do this through advanced measurement solutions and a deep understanding of consumer behaviours. We set ourselves apart through a constant pursuit of excellence and innovation, improving upon industry standards and applying the latest techniques to some of our industry’s oldest problems. We pride ourselves in pushing the effectiveness agenda through our work with the IPA and trade bodies.
The placement will mainly be working alongside our Data Science & Modelling specialism and our Data Management specialism. Our Data Science & Modelling team are focused on linking media spend to business outcomes through data science techniques such as Market Mix Modelling (MMM), brand health modelling and creative analytics. Our Data Management team ensures that marketers have access to the right data to generate action orientated insight across the marketing lifecycle.
Location: 1 New Quay Street, Manchester, M34BN.
About the placement
This placement will focus on using data to support clients across the marketing cycle. You will get exposure to projects that help a client determine the necessary media spend to achieve their revenue targets, as well as providing hands-on experience with real-world data sets and cloud technologies like Big Query (BQ).
During this placement, you will gain valuable experience in:
- Sourcing, organising, and formatting data for analysis: You will learn how to gather and prepare data from various sources, ensuring it is ready for thorough analysis.
- Blending data from multiple sources: You will integrate data from different platforms and databases to create a comprehensive dataset that provides a holistic view of the client’s media spend and revenue metrics.
- Analysing data to support business outcomes: You will apply analytical techniques to interpret the data, identify patterns and insights, and guide strategic decisions.
- Interpreting data and communicating the results: Effective communication of findings is crucial. You will practice presenting you analysis in a clear and actionable manner, helping the client understand the implications of their media spend.
- Discovering, evaluating, and applying sources of knowledge: You will explore various sources of information and methodologies to enhance your analytical approach and ensure robust, data-driven recommendations.
- Using technologies to analyse and solve problems: You will leverage advanced digital tools and techniques to interpret data, identify trends, and provide actionable insights. This experience will enhance your problem-solving skills and your ability to use data effectively in decision-making processes.
- Exploring digital environments: You will gain exposure to various digital environments, including physical, virtual, and cloud-based platforms. You will work with cloud technologies, particularly Google Cloud’s Big Query, to manage and analyse large datasets.
This placement offers a valuable opportunity to apply theoretical knowledge in a practical setting, develop critical data analysis skills, and contribute to real-world business outcomes. Join us to gain practical experience, develop your technical skills, and make a significant impact on our client’s media strategy and data analysis projects!
About the business
EssenceMediacom North Group is a regional function within EssenceMediacom UK with offices in Manchester and Leeds, with over 200 specialists across media, tech, data and creative functions. EssenceMediacom North is part of WPP’s media investment group, GroupM. The group services a range of national and regional clients, connecting them (and their products) with consumers.
EssenceMediacom North helps brands to breakthrough in the new communications economy. Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, Webuyanycar.com and United Utilities.
The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.
Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.
About the T Level – Digital Business Services
During the 2-year programme, students will develop the core knowledge and skills that are needed for entry to a range of digital occupations.
This course is suitable for anyone wanting a career in IT, specifically in areas such as IT solutions or data analysis.
Students will develop an understanding of:
- how digital technologies impact business and market environment
- the ethical and moral implications of digital technology
- using data in software design
- using digital technologies to analyse and solve problems
- digital environments, including physical, virtual and cloud environments
- legal and regulatory obligations relating to digital technologies
- the privacy and confidentiality of personal data
- the technical, physical and human aspects of internet security
- planning digital projects
- testing software, hardware and data
- digital tools for project management and collaboration
This T Level course is currently on offer in Greater Manchester at:
This placement may not be available with all colleges or providers. Please speak to your college or provider for more information about which placements may be available to you.
