Advice on How To Start Your Small Business From the Young People Doing It

As it was recently Small Business Saturday, it got us thinking about what being a young entrepreneur in Greater Manchester feels like.

Starting your own business can feel like a scary prospect, especially if you don’t have anyone in your life that works as a freelancer or runs a business of their own.

Knowing where to start and what to expect can feel the one of the biggest obstacles to starting your own business.

That’s why we’re talking to young entrepreneurs in Greater Manchester who have pursued their passions on their own terms, and are now giving advice to the next generation of future business owners – you!

How has running a business changed you as a person?

Running a business has made me so much more confident in myself and my own abilities, as well as knowing my own strengths and weaknesses. I know I am not great with numbers, so I have friends or business people I know who can check it for me.

Online, I really like making content and connecting with other small businesses as well as my customers. 5 years ago I would never have had the confidence to even talk to a customer, let alone another business owner.

When I first started Katchee, I didn’t really care to know about the numbers or my audience.

Nowadays, I am constantly on top of the numbers, constantly wanting to improve margins and understand my audience better, what makes them tick, why would they buy from me, what other products would they like?

What skills have you developed that you didn’t expect to?

I have developed so many skills I didn’t even realise I would need, from content creation to product photography and SEO, to working out margins on a spreadsheet, as a sole trader you really do have to do it all.

I think I have gained valuable transferable skills like customer service, interpersonal skills, problem solving and so many other things. I will also admit I don’t know everything about business and probably never will. If there is a day where I am no longer learning something new, that’s the day I retire.

What’s a piece of advice you’d give to young entrepreneurs?

Learn the fundamentals of business before you grow, know your audience and what they need, what problem do you solve for them? Don’t be afraid to ask for help from someone who knows their stuff, sometimes you’d be surprised what you learn from a mentor, more experienced business person, or an organisation like The Kings Trust or The Growth Company.

Meet Lucy, Nail and Beauty Therapist, and owner of Lu Lotus

What inspired you to start your business?  

At first, nails were just something I enjoyed on the side to get me through university. But over time, I realised I didn’t fit inside traditional jobs. I wanted work that didn’t drain me but nurtured me. 

What began as something small, slowly grew because people believed in me before I fully believed in myself. Clients shared my work, told their friends, and little by little, it became clear that I was allowed to build something different. 

How do you stay motivated and organised day-to-day? 

Not every season is about growth, and I try to lean into that. I conserve energy when I need to, and grab inspiration whenever it hits. Then, when I have the time and energy, I dive into the new things I’m most excited to try. 

On days I don’t bounce out of bed ready for work, I remind myself I’ve had days like these before -and most often, I end up feeling lighter, brighter, and quietly proud by the time I finish.  

Organisation-wise let’s just say I’m a work in progress.  Morning rituals like lighting incense, softening the lights and setting the mood via music help me stay grounded. Not an organisation queen, but I know how to deliver a playlist that brings the vibes! Beyond that, I live by my calendar and Notes app. (Tips welcome -I’ll take all the hacks!)

How has running a business changed you as a person?

I’ve become more resilient. I’m less scared to try new things, because even if they fail, I know I’ll learn something along the way and give my clients a good giggle.

Running my business has also shown me how much I really love people – my people. My vibe has attracted my tribe, and it keeps attracting them! I’ve learned to trust myself and my intuition more, and to honour my own pace. Taking time for me actually adds to my business.

Slowing down helps me show up for myself, my business, and my clients, feeling rejuvenated and fully like me.

What skills have you developed that you didn’t expect to?

Well, I didn’t know I had this much resilience! I’ve also built confidence I never thought I’d have, just by showing up consistently for my clients and for the business in my own way.

I’ve discovered the magic of my own rhythm.  I don’t do things the ‘traditional’ way. And that works for me. Turns out, following your own pace, and giving yourself a break when needed, is a skill in itself.

What’s a piece of advice you’d give to young entrepreneurs?

Find your people (by being yourself)-mentors, workshops, communities of other small business owners -and soak up inspiration. The scary parts feel less scary when you know you’re not alone, and your tribe will help you trust yourself, keep your momentum, and enjoy the ride.

Don’t get stuck on soaking up the inspiration though. Do it wrong. Do it scared. But Do.

You don’t have to have it all figured out, and you definitely don’t have to follow a traditional playbook. Show up, take the leaps, make mistakes, and trust your intuition.

Where can I go for help?

If that’s got you excited about the idea of being an entrepeneur, why not check out our article on Curriculum for Life about how to set up your business?

Running a business isn’t easy, though. If you need more support, why not check out EnterprisingYou? They’re supported by the Business Growth Hub, and they’re all about helping entrepeneurs take things to the next level. All of the business owners featured in this blog received support from them – so you’ll be in great company!